Director, Digital Marketing
Director- Digital Marketing
Join the #1 hospital for Orthopedics in the nation (U.S.News & World Report) as we continue to scale our paid digital marketing activities. Develop, implement and manage innovative marketing platforms as you build strong relationships with administrators and physicians.
The Director of Digital Marketing is responsible for both strategy and implementation of digital marketing projects, campaigns, search and paid social. Responsible for measurement and a master of transforming data into actionable insights driving HSS strategic priorities. Leads Conversion Rate Optimization including: A/B and multivariate testing, customer journey analysis, copy optimization and segmentation. Director has one direct report managing paid search strategy/execution and reporting across digital channels.