• Director, Digital Marketing

    Location US-NY-New York
    Posted Date 3 weeks ago(4/3/2019 1:38 PM)
    Job ID
    2019-11264
    Category
    Marketing & Communications - All Openings
    Emp Status
    Regular Full-Time
    Hours per Week
    35
    Shift
    Days
  • Overview

    Director, Digital Marketing

     

    Description

    Director- Digital Marketing

    Join the #1 hospital for Orthopedics in the nation (U.S.News & World Report) as we continue to scale our paid digital marketing activities. Develop, implement and manage innovative marketing platforms as you build strong relationships with administrators and physicians.


    The Director of Digital Marketing is responsible for both strategy and implementation of digital marketing projects, campaigns, search and paid social. Responsible for measurement and a master of transforming data into actionable insights driving HSS strategic priorities. Leads Conversion Rate Optimization including: A/B and multivariate testing, customer journey analysis, copy optimization and segmentation. Director has one direct report managing paid search strategy/execution and reporting across digital channels.

     

    Preferred

    • Master's degree
    • Healthcare/hospital background

    Required

    • Bachelor's degree
    • A minimum of 8 years leadership experience in digital marketing positions
    • Superior understanding and outlook of digital landscape and digital marketing
    • Demonstrated experience understanding of digital marketing tools and executing digital marketing strategies, search, social and digital campaigns
    • Successful experience proactively managing 3rd party agencies and vendors
    • Strong planning, organizational and budgeting skills to manage multiple projects simultaneously and work well in a matrix environment building relationships at all level of the organization

    Other Requirements

    #LI-JL1

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